Projects
I am pleased to share with you a selection of my best works completed since 2020, showcasing both the pre-production and final phases of each project.
Rebranding
Sabrina Carpenter
In NUS, I was tasked to reimagine a brand - to design
an extension of an existing brand. I chose Sabrina Carpenter.
I asked myself, "What if Sabrina Carpenter has a cafe?"
Photography
Camera: Sony G7X Mark II and/or Nikon ZFC
Edited in: Adobe Lightroom CC
N.Emation 2022
- Team MegaFunXylophone
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Carrots
Using Adobe After Effects and Illustrator, I produced an illuminating myth-busting video, which debunks the myth surrounding carrots and their ability to enhance eyesight. Infused with a blend of minimalism and vintage, it brought a playful, childlike dimension to the project.
Kai | Climate Change
Utilizing only Photoshop and its animation feature, I conceived, designed, and executed a 30-second frame-by-frame animation, which takes the point-of-view of a polar bear named Kai, who is depicted as a child experiencing the effects of climate change. Drawing inspiration from children's books, the animation serves as an engaging WWF donation advertisement, highlighting the juxtaposition between an innocent child's book to the horrifying effects of neglecting the environment.
Rebranding | SK Jewellery
As a team of three, we took on the challenge of rebranding SK Jewellery, with the goal of creating a new look and identity that reflected the client's vision (represented by our lecturer). Our approach emphasized the values of innovation, tradition, and elegance, which we believed were essential to capturing the essence of the brand.
Social Media
Apart from my academic pursuits, I was part of a executive committee of a club called Singapore Polytechnic Oustanding Talent (SPOT) as a publicist head.
Here are some Instagram posts I've designed for events curated by the club.